According to the latest data from Turespaña, Spain welcomed 382,207 Chinese tourists in 2023, which represents a recovery of 50% compared to pre-pandemic levels, showing an increase in spending per visitor of 20%. Specifically, total expenditure was €1.13 billion and the average spend per person was €2,958, while the average stay was 10.3 nights, also up on 2019. Throughout 2023 progress was gradual and conditioned by the slow recovery of the local tourism industry, connectivity and visas, but by autumn progress became more evident and there were good prospects for the Chinese New Year holiday.
The full recovery of Chinese outbound tourism is intrinsically linked to the overall economic situation in China. Factors such as the weakness of the Chinese currency (yuan), stagnating income growth and youth unemployment have impacted Chinese consumers’ demand for foreign travel. However, in addition to the excellent recovery of direct connectivity with Spain, which already exceeds…
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