Plans have been unveiled to boost Worcestershire’s billion-pound tourism economy by attracting more countryside lovers and young families.
The county’s tourism sector is already worth more than £939m per annum and employs around 19,457 people working 6.8% of jobs in the area.
But a consultation recently revealed that poor M5 motorway signage, a lack of identity and concerns about flooding all negatively impacted the county’s tourism.
Established brands, such as the Malvern Hills and West Midlands Safari Park, are just two attractions that Visit Worcestershire (VW) believes will help bring in its target audience.
Young couples and groups of friends will also be targeted, along with international explorers, largely from North America, Australia and France.
Feedback from the consultation, which included district councils and tourism businesses, also indicates the region’s central…