Latest figures reveal that Cumbria’s tourism sector continues to lag well behind pre-Covid levels.
The statistics for 2021 come from the Scarborough Tourism Economic Activity Monitor, commonly known as ‘STEAM’.
The annual assessment has taken place for more than 20 years and is produced on behalf of a partnership led by Cumbria Tourism and supported by Cumbria’s District Councils and the Lake District National Park Authority.
• The total revenue generated across the county by the sector was £2.6billion in 2021, still 16% behind 2019 when revenue was £3.1billion.
• Whilst visitor numbers increased last year compared to 2020, the various lockdowns meant visitor numbers remained 23% down on 2019.
• Compared to 2019, day visitors were 24% down and staying visitors 12% down in 2021.
• There were 17% fewer full-time equivalent roles in 2021, compared to 2019 (a drop of 6,286 FTEs, which is estimated to equate…