Despite fewer tourists in 2023, Maine sees increased tourism spending and longer visits
Fewer tourists came to Maine in 2023 but they spent more time and money here, according to a new report released by the Maine Office of tourism.
The report says Maine had a total of 15.3 million visitors last year, which is a .6 percent decrease from the year before.
However, the number of visitor days increased 3.9 percent and the average length of stay jumped nearly 7 percent.
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The report partially attributes the decline in total visitors to a mostly rainy and foggy tourism season.
According to the Maine Office of tourism, more than 70 percent of Maine businesses say they entered the summer season understaffed.
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