This initiative, first launched in 2008 and later included in Diageo’s 10-year sustainability plan ‘Society 2030: Spirit of Progress’, celebrates its 16th year in 2024. It stands as a growth in empowering people, focusing on bolstering Thailand’s tourism industry by equipping individuals with essential skills vital for the sector’s recovery post-Covid-19.
The Covid-19 pandemic severely impacted Thailand’s tourism sector, affecting expenditure and causing repercussions for the food and beverage retail industries and SMEs. However, in 2023, there was a remarkable recovery, with the tourism sector growing by 76% and the hotel industry by 39%, employing over 4 million people, or 11% of the country’s total employment. In response, the Learning for Life Enhancement Program adapted to meet industry demands, offering a tailored curriculum addressing contemporary needs like critical thinking, workplace diversity, and CV writing, equipping participants with vital 21st-century skills. In…