Post-COVID spike: Among the immediate casualties, apart from a widely practiced trend of work from home (WFH) that ceased workplace operations for long, COVID-19 also put a brake on Meetings, Incentives, Conferences and Exhibitions (MICE) tourism.
Prior to the COVID-19 outbreak, India’s tourism and hospitality industry was thriving on MICE-related activities.
In terms of the new trends, that MICE embraced just before the pandemic, was that of corporate houses, retail chains, and even sporting and umbrella bodies beeline offbeat locations to either organise participate in MICE events.
The domestic tourism and air travel in the country, have bounced back to achieve the pre-pandemic numbers.
Is the damage caused by COVID-19 , so severe that MICE activities will never regain their glory, or else would this cult corporate innovation of work-meets-fun bounce back? Republic Business takes a deep dive.
MICE infrastructure
Source: Pexels
Right before COVID-19, corporate houses,…