Dr. Velma Trayham has been an expert in diversity, equity, and inclusion for over a decade. After opening a digital marketing and public relations firm in Houston 10 years ago, Trayham began attracting clients seeking to engage more with their communities. Her company, Thinkzilla Consulting Group, made a shift into the diversity, equity, and inclusion (DEI) sphere as thought leaders reshaping diversity in a multitude of industries and government agencies.
“Before people started using the buzzword ‘diversity’ we were already doing the work,” Trayham said. “We were already making the impact and helping corporations tap into underrepresented communities and giving the resources needed to help minority and Black businesses get to the next level.”
Now, Trayham is encouraging companies in the travel industry to diversify their brand cultures by being proactive instead of reactive to the cultural diversity challenge. Her company and other DEI firms are helping brands…