Experience Travel Group became B Corp certified in July 2022 while Inside Travel Group achieved the certification almost a year later. Here, Experience Travel Group’s managing director Sam Clark and Inside Travel Group’s trade sales manager Gabo Quiros give us insight into why their businesses went on the journey to become B Corp Certified, and how they think it will benefit both agent partners and their customers.
Both agree that it is far from a consumer priority at this stage, but can see evidence of rising awareness among agent partners of exactly what being a B Corp business means, and how it demonstrates discipline behind creating benefits for “people, profit and planet”.