Nestled amidst the lush greenery and serene backwaters of southern India, Kerala has long been celebrated for its tranquil retreats and holistic wellness practices. However, this year, the state’s renowned wellness tourism industry finds itself at the mercy of unpredictable weather patterns. As the monsoon season approaches, stakeholders in Kerala’s wellness tourism sector are on edge. They are grappling with the implications of missed opportunities and uncertain forecasts.
Kerala’s Wellness tourism Braces For Weather Woes
Typically, the monsoon season serves as an ideal time for rejuvenation therapies and related programs. It certainly makes it a crucial period for the wellness tourism sector. As per The Hindu reports, last year, the monsoon’s unpredictability disrupted Ayurveda therapies. It led to a decline in visitor numbers during this season.
This year, the situation is compounded by Kerala tourism missing out on key promotional opportunities…
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