In a new era for the visitor destination sector, the Liverpool City Region’s six councils and the Combined Authority are joining forces in a landmark approach to promote the region’s unique cultural offer.
This pioneering partnership will be chaired by Tony Hall CBE, Lord Hall of Birkenhead, and will position the region as one of Europe’s major events capitals, seeking to deliver maximum economic benefit across the city region from its worldwide visitor appeal.
Lord Hall, former Director-General of the BBC and the former Chief Executive of the Royal Opera House, brings a wealth of experience in leading major cultural institutions and civic bodies, combined with his personal roots and passion for the region and culture. He is currently Chairman of the City of Birmingham Symphony Orchestra, a Trustee of the National Trust, the Natural History Museum, and the Oxford Philharmonic Orchestra.
Lord Hall will be joined by a 15-strong team of national and regional board members who…
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