Visitors to Lee County spent $87.56 million in 2021, an increase of 26.8 percent from 2020, and the highest visitor spending in the county’s history.
The data comes from an annual study commissioned by Visit North Carolina, a unit of the Economic Development Partnership of North Carolina.
“We have created the See You in Sanford campaign over the past year to encourage visitors to explore the area for attractions that meet everyone’s interest level,” said Sanford Tourism Development Authority Executive Director Wendy Bryan. “The Sanford area has experienced positive growth, and we are desirable as a friendly and welcoming destination with great quality-of-life experiences.”
The travel and tourism industry directly…