2020 was rife with unprecedented challenges globally: a pandemic, closed borders, seismic shifts in travel trends and endless uncertainty.
Just as in most regions, travel in the Middle East was affected by the havoc the pandemic wreaked, forcing many travel organizations to re-think their strategies and re-adjust to the new reality. But there is also important good news that may help restart tourism to and from the region:
• Israel and the UAE signed an historic US-brokered peace deal opening opportunities for trade and tourism alike.
• Saudi Arabia, Egypt, Bahrain and the UAE have agreed to restore full ties with Qatar. All countries, including their flagship carriers and other tourism organisations,…