The Mekong tourism Forum 2024 in Lijiang highlighted sustainable travel and international tourism cooperation with 270 delegates.
LIJIANG, CHINA – The tourism-forum/”>Mekong tourism Forum (MTF) 2024, hosted in Lijiang from April 23 to 25, successfully concluded with 270 delegates at both the welcome dinner and the opening ceremony. The forum was honored by the opening speech from H.E. Zhang Zheng, Vice Minister of Culture and tourism of the People’s Republic of China.
The forum, under the theme, “Visionary Journeys Redefining Tomorrow’s Travel,” featured a compelling keynote by Mr. Kimi Liu, Vice President of Trip.com Group. He highlighted significant sustainable travel initiatives, including efforts to promote low-carbon travel products and the adoption of sustainable practices across the tourism industry.
The first panel, “Crossing Bridges, Building Connections for Cultural Integration and Prosperity,” showcased insights from experts at the Linden Centre, Mira Travels, the…
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