Travel Counsellors learning about Explora Journeys’ new ship Explora I last year (Credit: Travel Counsellors)
Last month, Travel Counsellors’ UK leisure travel sales hit £60m – up 20% year on year – making it the best February in the homeworking company’s 30-year history.
However, cruise bookings jumped by almost 40% over the same month after a bumper January that saw cruise sales top £10 million.
In February, luxury cruises were among the top three holiday types booked by Travel Counsellors.
Global sales director Jim Eastwood said: “In recent weeks we’ve seen wave upon wave of cruise bookings, whether that’s travellers wishing to holiday at sea, or sightsee on river sailings.
“Over half of our 1,500 strong UK Travel Counsellors community made cruise bookings last year, and we’re delighted to see this momentum continue at full speed into 2024.”