Thrillist spent most of 2020 thinking differently about its purpose. At the start of the new year, it is hoping to take what it learned operating through the disruptions of the coronavirus and social unrest and use it while slowly returning to its core area of expertise.
This month, the Group Nine travel and lifestyle brand will launch a new editorial package, the Roaming 20s, which will highlight people taking advantage of this year’s unusual circumstances: a person quitting their job and moving upstate to build tiny houses, for example, or how younger people are embracing the opportunity to work remotely.
For readers in the greater New York area, the Roaming 20s has an experiential element too. Thrillist will offer RV travel…