Last month, Natalie Randall assumed the role of the managing director of the Utah Office of tourism and Film. The previous director, Vicki Varela, retired after an unparalleled run of prosperity, including overcoming incredibly unique challenges over the last decade.
Our goal and vision of the Utah Office of tourism and Film is to attract intentionally prepared visitors to have an unforgettable experience in our great state. We can make a difference by helping prospective visitors plan better, understand how to recreate responsibly and visit with intent — supporting local economies, and ensuring their experience meets and exceeds their expectations.
tourism boosts Utah’s economic success
Utah has one of, if not the best, economies in the country. tourism-national-parks-gardner-institute-outdoors-job-growth/” target=”_blank”>tourism is a major reason why. tourism plays a significant role in Utah’s economic success. Recent data from the Kem C. Gardner Policy Institute shows visitors spent a record $11.98 billion in Utah in 2022, generating 98,600 direct…
tourism-industry/” target=”_blank”>Read further.