Michael Ratcliffe, chairperson of the Stellenbosch Wine Routes board has expressed strong optimism regarding the future of wine tourism in the Western Cape. Speaking ahead of the eighth annual Wine tourism Conference, Ratcliffe shares his positive outlook on the evolving dynamics within the wine industry.
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Michael Ratcliffe, chairperson of the Stellenbosch Wine Routes board has expressed strong optimism regarding the future of wine tourism in the Western Cape. Speaking ahead of the eighth annual Wine tourism Conference, Ratcliffe shares his positive outlook on the evolving dynamics within the wine industry.
“The wine industry is in a state of improvement. It is building credibility and a premium positioning. I’d say 50% of producers are making money and the top 10% have never had it so good.
“The reality is the world needs more wine brands, not more wine. So, we’re on the right track as far as that is concerned. Now, the wine tourism sector needs to catch up….
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