MANILA, Philippines — The Department of tourism and its marketing arm, tourism Promotions Board, are set to lead the delegation who will spotlight Philippines’ tourism offerings in back-to-back travel and trade events this month.
The Philippine is set to return to the Arabian Travel Market (ATM) 2024 which will take place at the Dubai World Trade Center from May 6 to 9, 2024.
This year, the theme of the trade event is “Empowering Innovation – Transforming Travel through Entrepreneurship,” wherein the Philippines will showcase its commitment to innovation and sustainability in tourism including promotion of the Travel Philippines app, utilizing contactless engagement devices and prominent advertisements on the exhibitor portal.
The Philippines’ delegation will be led by tourism Secretary Christina Frasco, tourism Undersecretary Myra Paz Valderrosa-Abubakr, Assistant Secretaries Verna Buensuceso and Rica Bueno, TPB Chief Operating Officer Maria Margarita…
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