Speaking at the company’s 40th anniversary celebrations in Paris on Tuesday (26 March), which media and travel agents are attending, the chief executive outlined goals he wants to achieve in the next six years.
Currently, Riviera takes away nearly 100,000 passengers each year, but Hullah wants to add another 100,000 to that figure.
“We want to double the size of our business and get to 200,000 guests by 2030 and grow our profitability,” he said. “We’re just under 100,000 guests currently. We need to extend our reach and bring more like-minded guests into our world. We need to extend the product proposition and obsess about the guest experience.”
When asked by TTG how much Riviera’s trade business needs to grow to achieve its passenger goal, Hullah said: “I don’t mind what the proportion is. I think the trade business can grow significantly from where it is. It can at least double from here on in. We have to make ourselves easy to do business with.
“The trade channel is going really well. We’re now reinvesting in what we’ve got. We’re in the process of looking at our options.”