Local tourism industry officials are crowing over the most lucrative week they’ve had in a couple years, and while every weekend won’t have this many events, there is optimism for a booming holiday season.
Admittedly, in a normal year, the 2022 Dreamforce conference drawing 40,000 attendees would be considered a down year for a trade show that normally draws 150,000. But will there ever be a “normal year” again? Downtown businesses were happy to see those corporate expense accounts return, even if in smaller numbers than many a previous Dreamforce. And the conference was followed up by an “Everything’s happening this weekend” weekend of Folsom Street Fair, Portola Music Festival, and more.
This harmonic convergence of…
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