The Singapore Tourism Board (STB) has confirmed a range of 2021 UK trade partnerships, which aims to reach 15,000 agents throughout 2021.
STB has confirmed collaborations with seven trade partners in 2021 including Flight Centre, Gold Medal, If Only, Lotus Group, Travel Counsellors, Travelbag and eDreams.
The campaigns aim to build confidence, inspire and educate agents on recovery efforts including initiatives such as Singapore’s SG Clean quality mark.
The series of partnerships will launch from February with each tour operator creating dedicated campaigns to support agents and, when the time is right, encourage consumer bookings.
Activities will include agent training, consumer events, creative consumer and trade marketing as…