The demand for sustainable tourism is increasing in high net worth clientele, according to a recent Virtuoso study which found a heightened awareness of the impact travel has on our planet.
More than half of surveyed travellers said global developments in 2023 have encouraged them to travel more responsibly, citing geopolitical conflicts, overtourism and the effects of climate change, such as natural disasters, pollution and rising temperatures. Additionally, 45 percent of respondents agree that travelling sustainably enhances their vacation experience – a nine-point increase compared to 2023’s survey.
“Awareness amongst travellers is growing and we’re having conversations about how to travel more responsibly in a way we didn’t even a few years ago, which is encouraging,” said Virtuoso’s Vice President of Sustainability Javier Arredondo.
“An evolution has taken place, where…
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