Jerrard takes over from Sarah Turner, who has joined Audley Travel
Jerrard’s CV boasts wide-ranging experience in senior corporate, airline and agency account management and sales, including with brands such as Etihad Airways.
The river cruise and escorted touring specialist said Jerrard, whose appointment follows the departure of Sarah Turner who has joined Audley Travel, would bring skills to the business from outside the leisure travel sector.
Jerrard will report into APT and Travelmarvel head of sales and business development, Brad Bennetts, and will be tasked with promoting the group’s European and Asian river cruises, small ship and yachting itineraries, and expedition cruises, as well as its touring product and newly launched small group tours to the trade.
She will support agents with training and strategic campaigns, and hit the road to identify new business opportunities with agents in the south of the UK.