The Travel, Taste, Eat Thai SELECT campaign, a collaboration between the Commerce Ministry and the tourism Authority of Thailand, has been unveiled. This initiative is part of a soft power strategy aimed at promoting and bolstering Thai businesses, particularly certified Thai SELECT restaurants.
The Deputy Commerce Minister, Napintorn Srisunpang, emphasised that the campaign is designed to ensure these establishments meet high standards of professionalism, hygiene, and authentic Thai cuisine.
In partnership with the Business Development Department, tourism” data-internallinksmanager029f6b8e52c=”9″ title=”tourism“>TAT, Krungthai Card, Line Man, and Makro, joint marketing strategies will be employed to promote Thai SELECT Food.
The campaign’s pilot project will take place in Nakhon Ratchasima province, with plans to roll out to other tourist-heavy provinces. This expansion aims to stimulate economic growth and support small businesses across the country.
As of March 14, the…
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