The conversation around diversity, race and inclusion in the U.S. travel industry and the lack thereof, has been a recurring one for years — or as Skift described it back in 2013, “stuck in neutral.”
But even as scrutiny intensified during last year’s global pause, skepticism remained as to whether travel brands and destination marketing organizations would commit to real change beyond mission statements, Zoom panels and social media posts.
Months later, however, collective goals and actions are finally emerging from some of the industry’s most influential segments. Unprecedented in the influence of those backing it and in its sheer scope, the effort promises to turn the heightened conversation around diversity in travel into…