It’s no secret that Black representation in travel and tourism still has a long way to go. Despite Black travelers spending more than $109 billion on leisure travel in 2019, from advertisements to the C-suite, the travel industry’s look is still very homogenous. However, a growing number of Black women leaders are using their prowess to change that.
As executives in the East Bay Area, Viola Ncube, Sonya Bradley, and Nicole Hankton are truly history in the making. As part of the 2.2% of Black executives in the industry, they work diligently to help local businesses benefit from tourism and find fresh ways to spotlight the uniqueness of each destination to visitors.
From community outreach to providing growth opportunities for small businesses, these women are redefining the way travelers experience the East Bay area of San Francisco.
A Pathway to Leadership
Getting into the travel industry can seem like an elusive goal, let alone climbing the same ladder. Ncube,…