Tourism industry brings big bucks to Black Hills

RAPID CITY, S.D. (KOTA) – The travel and tourism industry is booming in Rapid City as more than 3.8 million tourists came to visit in 2023, according to Visit Rapid City.

“Last year, we had about 14.7 million visitors to South Dakota. That just in the Black Hills and Badlands region spent over 1.9 billion dollars and supported over 21,000 jobs,” said Michelle Thomson, president of Black Hills and tourism Association.

Thompson added they’re expecting this to be a bigger year for tourism in the region.

“We had a really great summer in 2023 and we’re actually looking at some increases potentially for 2024. I’ve seen some studies out there that actually say we might have a record year,” said Thomson.

According to Visit Rapid City, Rapid City alone saw 3.8 million tourists. Visit Rapid City CEO Brook Kaufman said 3.8 million is just inches away from their goal.

“Our internal goal is we would like to get to four million visitors. So, that’s obviously going to come in a lot…

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