Niagara Falls is often described as the No. 1 tourism leisure destination in Canada, attracting around 14-million visitors each year.
It’s home to an industry that’s the primary financial driver in the city — tourism spending in Niagara region is more than $2 billion annually and it’s estimated for every $10 spent on tourism activities, $7 is also spent indirectly in the community (according to Government of Canada statistics).
Around 40,000 people in Niagara rely on the sector to make a living.
Yet when many Niagara Falls residents think of the industry, it’s not in a positive light.
It’s common to hear complaints from residents that the industry provides minimum-wage, seasonal jobs, takes up too much attention of local…
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