tourism spending in California last year reached an all-time-high of $150.4 billion, beating the pre-pandemic record in 2019 of $144.9 billion, according to a new economic-impact report from the state’s tourism marketing agency.
“California tourism is back where it belongs — setting records and providing for the workers, business owners and all Californians who depend on the travel industry as a cornerstone of our state’s economy,” Caroline Beteta, president and CEO of Visit California, said in the May 5 announcement.
In the North Bay’s popular Wine Country, Visit California’s 2023 economic impact report shows Napa County generated $1.7 billion in total travel spending while Sonoma County saw $2.3 billion.
Overall, 34 of California’s 58 counties have fully recovered from the pandemic, according to findings from “The Economic Impact of Travel,” a report prepared by Dean Runyan Associates for Visit California.
“Some of the destinations have recovered…
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