- Author, Alice Cunningham
- Role, BBC News, Suffolk
Tourist attractions have said they feel positive about the future, despite a survey suggesting the industry is “fatigued”.
Accountancy firm Larking Gowen questioned 135 businesses across Essex, Norfolk and Suffolk, and found one in three predicted falling profits.
“Following a long run of challenges and customers struggling with the rising cost of living, the tourism sector in the eastern region is understandably feeling fatigued,” said Chris Scargill, the company’s tourism lead.
But a farm park, a theatre and a shopping village all told the BBC that – although they faced issues highlighted by the survey – they were confident they could thrive.
Concerns set out in the Larking Gowen tourism Business Survey 2024 included rising costs and changes in customer behaviour. Thirty two per…