The urban workhorse of Colorado’s tourism industry is finally recovering from COVID.
Denver and its Front Range neighbors have endured long-haul symptoms from the pandemic, as convention and city tourism struggled to recover from shutdowns and the collapse of both leisure and business tourism.
While other more rural communities rebounded quickly — perhaps too quickly as crowds overwhelmed mountain towns enduring a labor shortage — Colorado’s urban tourism industry in Denver has not yet reached pre-pandemic levels of traffic.
But it is getting there. The latest study by the city of Denver shows the metro area’s visitor levels pacing right behind the record-setting performance of 2019 and regaining much of the loss the city experienced during the height of the pandemic.
Travelers made 31.7 million trips to the city last year, only slightly fewer the 31.9 million trips made pre-pandemic and and a 14.5% increase from 2020, according to the latest report by travel research firm…
