United Airlines Cashes In: New Media Network Monetizes Your Eyeballs For Top Dollar
Last summer United brought in a Vice President from Comcast to lead MileagePlus. It wasn’t because he had a unique understanding of loyalty marketing. The idea was to better monetize MileagePlus members by selling ads more aggressively.
As United Airlines Chief Commercial Officer Andrew Nocella put it, to “do a bunch of very interesting media plays that he had done in the past.”
A year later, United announced that their “media network” was ready.
The new technology platform gives marketers the opportunity to scale their reach across a wide range of channels including United’s…