TEHRAN – Iran’s tourism ministry has invited Zurab Pololikashvili, the secretary-general of the World Tourism Organization (UNWTO), to attend Tehran’s international tourism fair scheduled for February 2024.
Seyyed Mostafa Fatemi, who presides over the ministry’s domestic tourism development, announced the presence of Pololikashvili at the 17th Tehran International Tourism & Related Industries Exhibition, Mehr reported.
Pololikashvili is expected to specifically turn the spotlight on the need for more and better-targeted investments aimed to promote and underpin economic growth and productivity.
UNWTO has identified investments as one of the key priorities for tourism’s recovery and future growth and development.
The approach is in line with 2023 World Tourism Day’s motto “Tourism & Green Investment”, which calls on the international community, governments, multilateral financial institutions, development partners, and private sector investors to unite around a new…