What’s in a name? More than you might imagine for the Macao University of tourism (which is known by its Portuguese initials UTM).
Formerly known as the Macao Institute for tourism Studies, UTM officially rebranded on 1 April this year. The name change might seem subtle, but local leaders believe it better reflects the quality of the programmes at UTM – a school that, in fewer than 30 years, is within the 15 best places in the world to study hospitality and leisure management.
To get a clearer picture of what the rebrand means for the school, Macao News spoke with Fanny Vong, UTM’s rector, to discuss its growth, strengths and globe-spanning aspirations.
What was the journey like growing from an institute to a university?
It was short, because we’re only celebrating our 30th anniversary next year. In education, that isn’t a long time. But we’ve overcome a lot of obstacles. We’ve been part of many significant milestones.
The first was in 1995, when…
tourism-university/” target=”_blank”>Read further.
What’s in a name? More than you might imagine for the Macao University of tourism (which is known by its Portuguese initials UTM).
Formerly known as the Macao Institute for tourism Studies, UTM officially rebranded on 1 April this year. The name change might seem subtle, but local leaders believe it better reflects the quality of the programmes at UTM – a school that, in fewer than 30 years, is within the 15 best places in the world to study hospitality and leisure management.
To get a clearer picture of what the rebrand means for the school, Macao News spoke with Fanny Vong, UTM’s rector, to discuss its growth, strengths and globe-spanning aspirations.
What was the journey like growing from an institute to a university?
It was short, because we’re only celebrating our 30th anniversary next year. In education, that isn’t a long time. But we’ve overcome a lot of obstacles. We’ve been part of many significant milestones.
The first was in 1995, when…
tourism-university/” target=”_blank”>Read further.