Since 2016, Mexican fans have enjoyed one of the biggest sports phenomenons in the world from their very own stadiums. But what might seem like mere sporting interest for many, is a great business opportunity for the public and private sectors in Mexico.
Mexico is undergoing a unique socioeconomic transformation in which sports are at the center of efforts to massively diversify its economic activities. Not only does it want to be the lithium champion in the coming years, it also wants to lead the importation of North American sports events.
According to findings published by Latino-metrics, thanks to its growing popularity, the marketing and exhibition games of the American football league that are played in Mexico have hugely influenced…
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