tourism is one of the most powerful drivers of Colorado’s economy, creating jobs faster than any other industry. A growing number of visitors continue to spend billions in the state each year, according to the state’s economic development office. This fuels business income and tax revenues that support everything from schools to transportation to municipal services.
But such economic growth isn’t all organic. The state has spent decades dedicating resources to stewardship, said Jill Corbin, deputy director of destination stewardship at the Colorado tourism Office.
“It’s tried and true that people really care about our lands, cultures and communities. So it was our job as the tourism office to understand how the tourism industry, and the CTO specifically, could wear the hats of being stewards,” she said.
According to a report released in 2022 by Dean Runyan Associates and Longwoods International, there were an estimated 90 million visitors to the…
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