tourism Australia’stourism-australia-numbers-since-pandemic-travel-bans”> figures revealed that 102,000 Chinese citizens visited Australia for a holiday in September 2023 compared to 688,000 in September 2019, while no Australian cities are in the top 10 most-visited international destinations for American tourists, according to Delta.com. data.
Professor Peter O’Connor, co-director of The Centre for Enterprise Dynamics in Global Economies at the University of South Australia, said the best way to make Australia an attractive destination is more competition and access.
“Easier access is probably the key issue that the government and industry need to work on,” he said.
“Direct flights from areas which are big potential markets are really key for international travel.”
He said Australia has a limited amount of competition within the domestic airline industry, creating higher costs for travellers.
“In Europe, you can get a flight between two capital cities for $40 to $50,” O’Connor said.
“That’s down to competition and…
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