Ski weekends in the Snowy Range. Deer hunts in the Red Desert. Road trips through America’s first national park. Travel and tourism is growing across Wyoming, and it’s bringing a pretty penny to the state.
Travelers spent $4.5 billion in Wyoming in 2023, according to a University of Wyoming report, vaulting the travel industry to the number two sector in the Cowboy State.
But there’s a problem: The industry’s demand for skilled workers may not be met.
“This sector is really forecasted to grow substantially. And the concern that this report raises is that there’s a need for more students and skilled workforce to serve these various industries,” said Dan McCoy, interim director for Wyoming Outdoor Recreation tourism and Hospitality Initiative (WORTH), a state-chartered collaborative.
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