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China’s Tourism Sector Sees Strong Rebound in First Quarter of 2024

China’s domestic tourism market experienced a significant surge in the first quarter of 2024, indicating a robust recovery and continued growth for the sector.

During this period, domestic tourist trips reached a total of 1.4 billion, marking a 14.4 percent increase year-on-year. This substantial rise underscores the strong consumer demand for travel and leisure activities within China.

The total revenue generated from domestic tourism also saw a healthy jump, reaching 1.18 trillion yuan (approximately $162.6 billion). This represents a 16.1 percent increase compared to the same period in the previous year, highlighting the economic impact of the rebounding tourism industry.

This performance in the first quarter of 2024 follows a generally positive trend for China’s tourism sector. The data suggests that travelers are actively engaging in domestic trips, contributing to both economic recovery and the revival of tourism-related businesses.

Key Points

• Domestic tourist trips: 1.4 billion (14.4% increase year-on-year)
• Domestic tourism revenue: 1.18 trillion yuan ($162.6 billion) (16.1% increase year-on-year)

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