Schiphol “restoring the magic” with major terminal modernisation, bold new commercial strategies, and tech-focused approach including AI and predictive analytics

Schiphol Group is charting a bold new course for its future commercial strategies, including the integration of online and offline channels and touchpoints. In this interview, ahead of his participation at the co-located FTE EMEA and FTE Ancillary & Retailing events (Dublin, 11-13 June 2024), Arthur Reijnhart, Executive Director Schiphol Commercial, shares Royal Schiphol Group’s ambitions for a unique, authentic…