Six Senses Founder Returns, Expands Luxury Portfolio

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In short: Six Senses sold to IHG for $300 million in 2019.

Six Senses Sold to IHG

Six Senses, once a pioneer in luxury boutique resorts, was sold to IHG in 2019 for $300 million. According to Bernhard Bohnenberger, the company faced skepticism from the investment community when it aimed for $1,000 per night rates in its early days. Despite initial doubts, Six Senses evolved into a high-end brand that attracted significant investment.

Key Details

• $300 million sale price: The transaction value of Six Senses to IHG.
• Luxury boutique focus: Six Senses specialized in high-end, boutique-style resorts.
• IHG acquisition: The acquisition was completed by the hospitality giant IHG.

What Travel Professionals Should Know

For TMCs and luxury travel professionals, this sale signifies a shift in the luxury market landscape. IHG’s acquisition of Six Senses indicates a strategic move to bolster its portfolio with high-end, boutique properties. This acquisition may influence pricing strategies and market positioning for luxury travel offerings, particularly in regions where Six Senses operated. Travel professionals should monitor IHG’s portfolio for potential synergies and competitive dynamics in the luxury segment.

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