South Australia hits new record with $10.2b tourist spend – Travel Weekly

Just as South Australia’s Santos Tour Down Under comes to a close, the state’s tourism industry has surpassed $10 billion in total visitor expenditure for the first time.

Latest data from Tourism Research Australia shows total visitor expenditure in South Australia for the year-ending September 2023 reached $10.2 billion, and that international expenditure has surpassed its pre-pandemic value to hit a record $1.22 billion.

Zoe Bettison, South Australia’s tourism minister, the record $10.2 billion in tourism spend is terrific news for the state, particularly as it’s the first time South Australia has cracked the 10-billion-dollar mark.

“That’s $10.2 billion injected straight into our economy and into the thousands of tourism businesses across our state who continue to provide world-class visitor experiences,” Bettison said.

“With an expected easing of the tourism economy nationally in the coming year, we are continuing to invest in demand drivers like major events and…