- Sports tourism is emerging as one of the most dynamic and profitable sectors of international tourism, acting as a “catalyst” for broader travel experiences and creating new prospects for industry professionals, according to new research from Expedia.
The sector already represents 10% of global tourism spending and is estimated to reach an impressive $1.3 trillion by 2025.
This momentum is being reinforced by major sporting events approaching, such as the 2026 FIFA World Cup in the USA, Canada, and Mexico, the 2026 Winter Olympics in Italy, and the 2028 Summer Olympics in Los Angeles.
New Habits, New Audiences, New Opportunities
The study, based on a sample of 2,000 travelers from Australia, Canada, France,…
