Malaysia’s tourism sector is expected to thrive in 2025, surpassing pre-pandemic levels, driven by growth from Asia-Pacific, North America, and Europe, alongside ongoing promotional efforts.
Key View: We have a positive outlook for Malaysia’s tourism sector over 2025 as we expect tourist arrivals to build on the 2024 level and fully recover as they exceed the pre-pandemic level in 2019. Malaysia’s arrivals will further increase over the remainder of our medium-term (2025-2029) forecast period. Arrivals growth will be driven by key source markets in Asia-Pacific, North America and Europe and supported by the ongoing tourism promotion efforts.
Malaysia’s tourism sector is showing promising signs of recovery, with tourist arrivals…