2026: Top Travel Trends Emerging

Paris, France — August 14, 2023

In short: Accor launches a new immersive travel experience program based on “vibe or feeling” travel trends for 2026.

Accor Introduces Immersive Travel Experience Program

Key Details

• Program Name: “Vibe & Feeling” Travel Experiences
• Scope: Engages travelers through museums, hotels, cruises, shops, and airports to create authentic, hands-on experiences.
• Launch Date: August 14, 2023
• Target Audience: Travelers seeking authentic, immersive journeys

What Travel Professionals Should Know

TMCs managing European corporate accounts should prepare to offer “Vibe & Feeling” experiences to their clients, as this program aligns with the emerging trend of travelers prioritizing authentic, hands-on travel experiences. This shift may require updating destination recommendations and marketing strategies to emphasize unique, immersive activities over traditional destination highlights. The program is set to roll out in 2026, providing a window for travel professionals to adapt their offerings in anticipation of this trend.

Frequently Asked Questions

What is “Vibe & Feeling” Travel Experiences?
A new program by Accor that transforms waits or overnight stays into immersive, authentic experiences across various travel touchpoints, including museums, hotels, cruises, shops, and airports.

Which travel trade segments does this affect?
This primarily impacts Travel Management Companies (TMCs) managing European corporate accounts, as well as hospitality providers such as hotels, cruise lines, and airport operators who can integrate these immersive experiences into their offerings.

When does this take effect?
The program officially launches on August 14, 2023, with full implementation expected by 2026.

Read complete article.