Mountain Travel Gains Popularity

Asheville, North Carolina — April 12, 2023

In short: Asheville, North Carolina, ranks second among U.S. destinations trending for spring break 2023 according to Google Flights.

Google Flights Highlights Asheville for Spring Break 2023

Asheville, a city renowned for its mountainous landscape, has emerged as a top destination for spring break travelers in the United States, according to Google Flights data. The city, nestled in western North Carolina, has surpassed more traditional beach destinations in Florida and California, marking a significant shift in travel trends for the season. This surge in interest highlights Asheville’s growing appeal as a spring break destination, offering an alternative to more conventional beach vacations.

Key Details

• Ranking: Asheville ranks second among U.S. destinations trending for spring break 2023.
• Scope: The trend is based on search data from Google Flights, indicating a notable increase in searches for Asheville as a spring break destination.
• Timing: This ranking reflects the period leading up to the spring break season, suggesting a growing interest among travelers.

What Travel Professionals Should Know

For travel trade professionals, particularly those managing accounts in the Southeastern United States, the rise of Asheville as a spring break destination presents both opportunities and challenges. TMCs and travel agencies operating in this region may want to consider developing tailored itineraries that highlight Asheville’s unique attractions, such as its vibrant arts scene, outdoor activities, and culinary offerings. This shift in travel trends could lead to increased demand for accommodations and services in Asheville, making it a strategic time for travel professionals to engage with local partners and capitalize on the growing interest.

Frequently Asked Questions

What is Asheville?
Asheville is a city in western North Carolina known for its mountainous terrain, vibrant arts scene, and outdoor recreational opportunities.

Which travel trade segments does this affect?
This trend primarily affects travel managers, corporate travel coordinators, and destination marketing organizations operating in the Southeastern United States, as well as hospitality and tourism businesses in Asheville.

When does this take effect?
The trend data is current as of April 12, 2023, and reflects traveler interest leading up to the spring break season.

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