Black Cultural Focus Driving Brazil Visitor Surge

A heightened focus on Brazil’s African heritage is a driving factor in the South American country’s surging visitor arrivals.

In 2024, Brazil recorded its best-ever year for international arrivals, with 6,657,377 foreign visitors, a 12.6 percent year-over-year increase compared with 2023, according to Embratur, the country’s tourism promotion agency.

Brazil’s tourism success continued during this year’s first quarter. The country hosted 3.7 million visitor arrivals in the first three months of 2025, a year-over-year…