Brazil launches new marketing campaign

National tourism promotion organization Embratur has rolled out a new campaign to promote Brazil across Europe.

The initiative showcases Brazilian nature and more, and focuses on promoting strategic segments and niches.

The campaign highlights the beach, nature, culture and gastronomy.

It will be broadcast in Belgium, the Netherlands, the UK, Germany and France, with special actions targeted at Spain.

The “There’s no place like Brazil” campaign will be broadcast on websites, social media and different communication channels until February 28, 2025.

The campaign incorporates a complete marketing funnel strategy to engage and attract tourists at various stages of the decision-making journey.

It is being…