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The Brazilian Tourist Board has launched the Feel Brasil project, a new platform featuring the country’s top attractions.
Feel brasil is in partnership with Sebrae Nacional, and highlights iconic destinations across the country.
The platform was unveiled during a press conference at WTM Latin America 2025 in São Paulo.
Feel Brasil is a curated selection of 101 experiences in all 27 Brazilian states.
Of these, 59% are led by women, and over 80% involve inclusive teams and a commitment to social and environmental sustainability.
The program aims to increase average tourist spending and diversify tourism destinations, says Embratur’s president, Marcelo Freixo.
“With the success of Feel Brasil…
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