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Embratur has inked a landmark partnership with TikTok to boost its global exposure as a tourist destination.
It will focus on presenting Brazil to the world.
The national tourism promotion agency and TikTok announced an initiative that will train small and medium-sized companies, in addition to agents linked to tourism in the country, through digital workshops.
The first free training session takes place on April 3.
President of Embratur, Marcelo Freixo, said the partnership is significant due to TikTok’s size and global influence.
It can be an important tool for ‘those who do tourism on the front lines.’
“Training them and giving them access to a tool like TikTok, so that they can present their…
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